Malls have become an integral part of the Socio- Economic framework of Urban Landscapes. They have become the happening places for the youth, the influential and the ones to be influenced. Malls are symbols of growth and development and these are increasingly using CSR to create an impact on the community at large.

In early 2008 the Promotional Team of Inorbit, a leading Mall in the suburb of Malad, hoped to create an impact within its loyal customers, such that it would be relevant long after the shopping experience.

The P.R Team approached Garbage Concern Welfare Society to design and implement a project which encouraged sustainable environment management in the community.